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When you're neck and neck with the competition you need an edge


Help with designing and implementing a customer satisfaction programme.

Developing Your Own Customer Satisfaction Programme


Your current situation

Are you thinking about:

  • investigating your customer strategy
  • starting a new customer satisfaction project
  • improving an existing customer satisfaction programme
  • benchmarking your customer satisfaction activity against best practice?
Use of your company resources

Are you considering using your own internal company resources to measure and improve customer satisfaction or perhaps gaining the knowledge to compare external suppliers against one another or against an in-house project in terms of resources, knowledge, skills, costs, timescales, risks and effectiveness?

How we can help - meeting your requirements

Our training benefits from over sixteen years of practical experience in running projects for our clients to measure, monitor and improve customer satisfaction.

We can help with any of the situations outlined above by providing a tailored training course, seminar or workshop for you and your staff which will impart useful knowledge, help and advice in all the relevant practical aspects of your particular activity, project or programme.

Depending on your requirements, we may cover for example:
  • gaining senior management buy-in and backing
  • understanding and underpinning company objectives
  • running a project
  • segmenting your customer base
  • defining the approach to cost-effectively meet your needs
  • agreeing survey methodology and preparing a questionnaire
  • implementing a survey
  • collecting and collating customer feedback
  • analysing results
  • preparing a report
  • presenting results and proposing improvement actions
  • preparing, agreeing and implementing a cost-effective action plan
  • satisfaction monitoring and continuous improvement
  • relevance to ISO 9001, Business Excellence, Balanced Scorecard.

Who should attend?

If you need some initial advice, we will help you to decide the most appropriate attendance for any of our training activities based on e.g. the type of project, seniority levels, roles and responsibilities.

We can provide training on or near your own company premises or in our own area of Buxton, Derbyshire. You may prefer to be near work and/or home for practical reasons or to be away from normal operational distractions at work to gain the most benefit.

Depending on the level of demand at the time we may propose that you attend a course with employees from other companies. This can often stimulate some useful interaction as different company needs and approaches are discussed and analysed.


Related training and workshops

For some specific staff training, please look at the following pages in our Employee Services section.

Developing customer friendliness

Improving customer management

Increasing help-desk performance

For an example of one of our bespoke workshops please see the course brochure developed with one of our clients KCOM



We are experts in customer satisfaction and our approach will provide practical, cost-effective benefits to your staff and your company. Call or email us for further information - see our 'Contact Us' Page.


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