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Category: Customer Satisfaction UK

Question Types and Why We Use Them

19th June 201719th June 2017 Katie Parr-BurmanCustomer Satisfaction UK

In any customer satisfaction survey programme, a key element is the questionnaire itself. What topics should you ask your customers about? How should you phrase the questions? Will the questions give you significant data to[…]

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How To Embed A Customer Centric Culture

How to Embed a Customer-Centric Culture

31st May 2017 Katie Parr-BurmanCompany Culture

The fact that ‘customer is king’ is implicit in every single business interaction – it is now simply common sense good management to always meet your customers’ needs and place your customers at the heart[…]

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A Guide to Emotional Engagement

Make Your Customers Fall In Love – A Guide to Emotional Engagement

30th March 20172nd May 2017 Katie Parr-BurmanCustomer Satisfaction

Why? It is a truth universally acknowledged…that 70% of all human behaviour is based on emotional motivators and criteria. This rule extends beyond personal life into business decisions, especially now in the age of inter-connectivity[…]

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Inside Customer Effort Score

16th February 2017 Katie Parr-BurmanCustomer Loyalty

  What is Customer Effort Score? The Customer Effort Score first entered the corporate sphere in 2010 with the Harvard Business Review paper ‘Stop Trying to Delight your Customers’. The belief that customer loyalty came[…]

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Net Promoter Score: Useful Metric or Misleading Distraction?

6th December 2016 Katie Parr-BurmanCustomer Satisfaction UK

Net Promoter Score Basics Net Promoter Score (NPS) is a customer loyalty index measuring how likely your customers are to recommend your company’s products or services to a friend. It is calculated by asking customers[…]

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How to Keep Your Employees Happy

24th November 201625th November 2016 Katie Parr-BurmanCustomer Satisfaction UK

The relationship between employee engagement and customer satisfaction has never been more prominent. More than ever companies are informed and knowledgeable about the direct effect of their employees onto their customers. Unhappy employees = unsatisfied[…]

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